This a conceptual brand, posing the challenge of developing a unique brand identity out of nothing, from scratch. Typically, branding involves a pre-existing product, allowing designers to work with both the product itself and the people behind the product, fostering a robust connection between visuals, concepts, and the product. In this unique scenario, none of that was possible. To kickstart the creative process, I began by establishing some context and creating preliminary content. This included giving the project a name, defining its characteristics, backstory, and other details to give it a sense of existence, even if purely imaginary.